Wednesday, August 3, 2011

US ACTION

Monster and CareerBuilder aren't listening.
So we're launching a major online ad campaign that targets their own sites.
Donate to run ads like this where they won't be able to ignore them.
When we heard that major job sites like Monster.com and CareerBuilder were running want-ads that discriminated against the unemployed, we were outraged.

So were you and 25,000 other USAction/TrueMajority members who signed on. So was the New York Times, who ran stories and printed editorials demanding an end to discrimination against the unemployed.1

But apparently, Monster and CareerBuilder weren't outraged - in fact, so far they've basically ignored our calls to stop running these discriminatory ads. I guess they're just more interested in taking advertising dollars from the companies that discriminate than they are in answering public outrage.

If we want to change that, we need to hit these online ad sites in the place that it hurts - namely with online job seekers and employers. So we're launching a major ad campaign today that will target Monster and CareerBuilder. Can you chip in $10, $35 or $100 to help us run these ads?

Online jobs sites like Monster and CareerBuider live by their online reputation. People think they're fast and helpful tools to help the unemployed find a job.

But if they learn that these companies are discriminating against unemployed people, they'll lose customers, advertisers and money - FAST.

That's the kind of pressure it will take to get them to stop accepting ads that discriminate. And that's exactly why our ads can work - if we have enough money to run them in the places Monster and CareerBuilder will notice - on their own Facebook pages and websites.

Help us send a message they can't afford to ignore. Click here to donate $10, $35 or $100 to run these ads.

Sincerely,
Drew Hudson
USAction / TrueMajority

P.S. – We can only stop this discrimination with your help. Click here to donate $10, $35 or $100 to run these ads.

1 - http://economix.blogs.nytimes.com/2011/07/26/discriminating-against-the-unemployed/

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